The move to make the outlets premium is to cater to the changing customer outlook and also coincides with the company's upcoming product push in the sports utility segment starting next year, he added. There are still some challenges about capacity and time, but our effort is to maximise the number of revamped outlets in this year and next year," Honda Cars India Vice-President (Marketing and Sales) Kunal Behl told PTI in an interaction. "With COVID situation improving a lot, we have renewed our focus on revamping the entire sales network and putting it on a fast track.
The company, which is present in the country through a wholly-owned unit, had initiated the project in 2019 but it had to be scaled down due to the impact of the pandemic on the dealers' business. Honda's dealer network in the country currently comprises 330 facilities in 242 cities.
Steel anvil upgrade#
Japanese automaker Honda along with its dealer partners plans to invest around Rs 260 crore to upgrade its dealerships across India to make them more premium as it gears up to drive in sports utility vehicles in the market starting next year, as per a senior company official.
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